SEO-Checklist by Blink Digital Consulting

SEO Setup

• Google Search Console.

• Bing Webmaster Tools.

• Google Analytics.

• Clarity.

• Google Business.

Integration, Setup & Optimization:

• Install & Config, an SEO plugin (WP.)

• Optimize SEO settings on website.

• Add Google tags G4 or global site tag, other goal/conversion tag/s and Bing Webmaster & Clarity code to website.

• Generate & Submit sitemaps, Google & Bing.

• Create a Robots.txt file.

• Submit URLs.

• Ensure Google is integrated with your website. (Tip for WP: Google Site Kit, is an excellent app to achieve optimal integration with Google.)

Keyword Research

• Identify Competitors.

• Gain insights into keyword costs and search volume.

• Plan Keyword groups.

• See where you rank for specific keywords in your local area.

Technical SEO

• Url inspection.

• Ensuring website is mobile friendly.

• Verify and check your website loading speed for desktop and mobile.

• Make sure that HTTPS is being used, as opposed to 'HTTP'

• Find and Fix page crawling errors.

• Identify and fix any broken links.

• Check canonical tags

On-Page & Content

• Fix duplicate or missing title tags

• Find and Fix duplicate or missing meta descriptions.

• Find and Fix H1 tags

• Optimize Images for SEO

• Update outdated content.

• Improve user experience.

Off-Page SEO

• Post weekly/multiple posting on Google Business

• Optimize Google Business.

• Sync Google Business with Bing Places for Business. (If new, import Google Business to Bing Places)

• Build High Authority links

• Build High DA posts w/links to the url

• Citation Building

• Remove harmful duplicate listings.

• Resolve any and all NAP errors.

• Build your business reputation, by farming reviews.

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