SEO-Checklist by Blink Digital Consulting

Updated: Apr 13

SEO Setup

  • Google Search Console.

  • Bing Webmaster Tools.

  • Google Analytics.

  • Clarity.

  • Google Business.

Integration, Setup & Optimization:

  • Install & Config, an SEO plugin (WP.)

  • Optimize SEO settings on website.

  • Add Google tags G4 or global site tag, other goal/conversion tag/s and Bing Webmaster & Clarity code to website.

  • Generate & Submit sitemaps, Google & Bing.

  • Create a Robots.txt file.

  • Submit URLs.

  • Ensure Google is integrated with your website. (Tip for WP: Google Site Kit, is an excellent app to achieve optimal integration with Google.)

Keyword Research

  • Identify Competitors.

  • Gain insights into keyword costs and search volume.

  • Plan Keyword groups.

  • See where you rank for specific keywords in your local area.

Technical SEO

  • Url inspection.

  • Ensuring website is mobile friendly.

  • Verify and check your website loading speed for desktop and mobile.

  • Make sure that HTTPS is being used, as opposed to 'HTTP'

  • Find and Fix page crawling errors.

  • Identify and fix any broken links.

  • Check canonical tags

On-Page & Content

  • Fix duplicate or missing title tags

  • Find and Fix duplicate or missing meta descriptions.

  • Find and Fix H1 tags

  • Optimize Images for SEO

  • Update outdated content.

  • Improve user experience.

Off-Page SEO

  • Post weekly/multiple posting on Google Business

  • Optimize Google Business.

  • Sync Google Business with Bing Places for Business. (If new, import Google Business to Bing Places)

  • Build High Authority links

  • Build High DA posts w/links to the url

  • Citation Building

  • Remove harmful duplicate listings.

  • Resolve any and all NAP errors.

  • Build your business reputation, by farming reviews.


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