Updated: Sep 25, 2020

Blink Digital Consulting Maintains Perfect 5.0-Star Rating on Clutch with New Reviews!

Here at Blink Digital Consulting, we understand the importance of digital marketing services for you and your small business. Alberta is a crowded marketplace, and your business needs to stand out. Some of the best ways for a small business to succeed is to optimize your search engine results to appear at the top of Google searches, as well as utilizing social media and pay per click ads to get your business to the top of your clients’ minds.

Chad Vangas wrote a recent article for Business.com, highlighting the importance of search engine optimization, search engine marketing, pay per click ads, and leveraging social media for your small business, but emphasizing how small businesses don’t know where to start. That’s where we come in! As the top digital marketer in Alberta on Clutch, we’re here to help your business with all digital marketing needs.

Clutch is a ratings and reviews platform for B2B service providers. Their team of dedicated analysts take the time to independently verify each and every client review, ensuring confidence in your purchase. Their editorial team, based in the center of Washington D.C., takes the time to edit and curate the content, presenting it in case study style format so that you can quickly and easily answer your questions about B2B service providers. Clutch is the gold standard for B2B ratings and reviews, and we’re thrilled to have a perfect 5.0-star rating!

In a recent review, Sherry Kennedy, the owner and president of Sheaken Music Inc Sherry Kennedy Music, highlighted our SEO and Web Dev work for her music company! She discusses how the website we built is a tremendous help to her business and called out our team for special praise for being knowledgeable, being considerate, and showing our care for her project.

"Even though I was a small company he showed me the same respect the big conglomerates receive." ~ Sherry Kennedy, Owner & President, Sheaken Music Inc, Sherry Kennedy Music In another recent review, Michael Delorme, owner of Pharmaceutical Logistics Inc, highlighted how our work has received positive feedback internally and externally, and how our team is trustworthy, transparent, and hard-working. "You can trust them with anything, and they won't let you down." ~ Michael Delorme, Owner, Pharmaceutical Logistics Inc. See how we outrank our competition and give us a call today to see how we can help you and your business!

+1 (403) 477 -7727 www.blinkdigital.org marketing@blinkdigital.org

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Updated: Sep 25, 2020

Original article by: Sastry Rachakonda - GUEST WRITER & CEO of iQuanti

Understanding SEO -

SEO is a great marketing tool for an entrepreneur. It is scalable when you don’t have a big budget -- you don’t have to pay for every click as you have to in paid marketing programs. It also has a great brand impact. Users often ascribe leadership status to companies that are top ranked. SEO therefore is a great program that enables entrepreneurs to compete with large companies on equal footing. Imagine being able to do that with television advertising!

Given that it is such an attractive marketing channel, one would assume that all the business owners would jump on it. That is not the case. In fact SEO remains one of the most under-invested marketing channel among small businesses.

The reason for this neglect is manifold. SEO is unknown, uncertain and takes time. It can be somewhat technical and it takes consistent ongoing investment over a period of time to do a SEO program well. The results have not been predictable, which causes companies to invest in SEO in fits and starts that hurts the program even more.

Not enough knowledge

Companies describe SEO like a ‘black box’ -- full of uncertainty. Although businesses have a general sense of important things that factor into improved SEO that matter -- e.g. link building, content, social media channels/platforms, user experience, and so on -- what they are missing is a clear strategy showing how much each matters so they can prioritize for faster results. Since we are not holding our breaths for Google to disclose their secret algorithm, we need a Plan B to bring sanity and clarity to the process to ultimately deliver the ROI you were hoping for.

Entrepreneurs want to achieve results quickly and the SEO as a channel requires a steady build up over time to be successful. Businesses would be more willing to invest the time if there was a degree of certainty about results which unfortunately has been traditionally absent.

The solution is a structured SEO program backed by analytics.

In working with many companies on SEO programs, we have found that the companies that succeed have a structured approach to SEO backed by strong analytics and measurement framework.  Here is a six step structured SEO framework to drive a successful SEO program

1. Understand your target users’ search behavior.

Most buying decisions in both B2C and B2B arenas start with buyers researching on the web. Understand the terms they use in different stages of the purchase journey. The search terms around researching the space maybe different from the terms buyers use as they get closer to making the decision. So map all the terms in various stages of the journey. If you haven’t been discovered on the research phase, it is unlikely that you will be considered when the buyer is making the decision.

2. Prioritize the search terms.

You are unlikely to win at everything. Create a prioritization matrix using three factors-

Relevance to your product or service Search volumes Competition.

3. Create a road-map.

Create a road-map for the SEO which takes a cascading search term approach. Focus on ranking on easier, longer string of searches which may have lower volumes before eventually getting the high volume, highly competitive major industry terms.

4. Identify the goals.

What is the ultimate success for business and how does SEO play a part? Create goals based on target rankings for the prioritized search terms. The goals should include ranks, traffic and business outcomes like sales or leads. Higher ranks on search engines should drive more traffic and if you are focused on relevant keywords, you should have higher outcomes (like sales or applications).

5. Map out an action plan.

Get your ducks in a row. For the search terms that you want to rank for, get all your efforts to work together.

Technical clean up: If your site is not crawlable, all your efforts will be in vain.  Put the basic technical fixes to ensure site crawl ability On-page optimization: Work on your site to ensure that you are addressing the search needs articulated by users while searching Off-Page optimization: Ensure that your PR effort, other sites that talk about you and your social media effort aligns to the area that you want to be dominant in.

6. Measure and course correct.

Have a monthly report (don’t be more frequent- some ranking movements are just noise) to track rankings, traffic and outcomes. Look at where you are and what competition is doing. Course correct as you go along. There are tools that can help you understand the impact of specific SEO tactics- use them for ongoing SEO prioritization.

SEO takes ongoing consistent effort. While results and outcomes could vary by how competitive the space is, in most cases, a consistent effort for 18 months should get you to where you need to be. Eighteen months is a short time to achieve perception of leadership in the space.

#seostrategy #seo #marketinganalytics #marketingagency #digitalmarketing #yycbusiness #yegbusiness



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Updated: Sep 25, 2020

Digital Marketing

1. Ranking for Zero-Click Searches

A lot of marketers and SEO professionals already know that it’s getting tougher to rank organically on Google. Thanks to an increase in paid search and SERP (Search Engine Results Page) features, the real estate on page one of Google is diminishing. This is having a knock-on effect for websites, as we see a decrease in organic clicks while paid clicks are slowly increasing.

Furthermore, zero-click searches on Google are going up. A recent study by Rand Fishkin found that more than 50% of Google searches end without a click on other content. What is a zero-click search? This is when you land on a search results page after you input your query and Google gives you the answer to your question, meaning that you probably do not need to click-through.

How to Improve Organic Clicks and Rank for Zero-Click Searches?

What our SEO experts recommend:

Focus on Local: If you focus on utilizing The Google Local Pack (Google My Business) and improve your position to rise in the ranks on maps, you are guaranteed to improve your organic clicks. Create high-quality content: Focus on creating valuable content for your audience. Research keywords, trends, and analyze the competition. Ensure that your content has a good word count, readability, a mix of visual media and your website has a user-friendly design. Add questions and answers: To rank for Featured Snippets, use your content to answer frequently asked questions across different pages on your website. By doing this, you have the opportunity to appear in a Featured Snippet, and up your organic clicks. When writing content for this, ensure that you add the appropriate schema to help Google identify your questions and answers.

2. Marketing Automation

Marketing automation is the process of using software to automate your marketing activities during different parts of the marketing funnel. It’s about optimizing your time and discovering which customers your sales team can focus their efforts on.

It allows you to automate manual, repetitive tasks: sending emails, follow-ups, reminders, and reports. This consequently makes the entire process faster, more manageable and more personalized.

There are many benefits to marketing automation, and it’s something your business should make a priority in 2020.

Benefits of Marketing Automation

Increase revenue: By automating cross-sells, up-sells, promotions, and combining this with better lead management, you are likely to see your sales increase. Reduce costs and save time: Once you have built your automated campaigns, you can send thousands of personalized messages in a fraction of the time. Multi-channel marketing: The biggest benefit of marketing automation is having the ability to target customers with highly personalized content across different channels. Less manual work, more creativity: Utilizing marketing automation gives your team the time to focus on other areas of the business.

3. Hyper-Targeting and Personalization

We briefly touched upon personalized messaging in the last point, now let’s dig deeper.

Generic ads are a thing of the past —- personalization will be crucial in order to meet customer demand in 2020. In recent years, big brands like Amazon and Netflix have paved the way for personalization and targeting, and now consumers expect the same level from other B2C brands. It’s become crucial to get the right message, to the right person, on the right channel, at the right time.

A study by Infosys revealed that 86% of customers said that personalization has some impact on what they buy. What can your business do to make an impact on your customers?

How To Personalize Your Customer Experience

Retargeting on social media: With Facebook’s advanced targeting features, you can target people who engaged with your brand or website. Product/Service recommendations: Offer product and services recommendations based on previous purchases. Personalized Offers: Create personalized promotions, offers and coupons for customers based on their previous purchases.

4. Branding and Online Reputation Management

Online reviews continue to be vital for all businesses, not just B2C. Many potential customers turn to websites such as Google, Glassdoor, Yelp and other industry-specific sites to read company reviews. If you’re not managing your business’s online reputation, you could be losing out on potential leads and sales due to negative reviews.

How Your Business Can Improve Its Online Reputation

In 2020, you should prioritize online reputation management, which can include monitoring reviews and ratings, and social listening.

Tech Wyse offers services in online reputation management —- so you don’t have to worry about what appears when potential customers search for your business.

5. Optimize for Voice Search

With the exponential growth of voice products in 2019 —- like Amazon Alexa and Google Home —- and the increase in usage of voice search apps, like Siri, we can no longer ignore the need for voice optimization.

In addition, research shows that older generations are more likely to use voice search, as 64% of those aged 55 and over say that they prefer to use voice search to look for information compared to 47% of users aged between 18 and 34. This research suggests that using voice can make technology more accessible.

How to Optimize for Voice Searches

Here’s what our SEO experts suggest:

Long-tail keywords: Use very specific and descriptive keywords. You can’t just rank for keyword density anymore; you have to rank for the exact questions your customers are asking. Consider the user intent: Use conversational language and consider the questions your customers are asking. For example, try putting “near”, “how-to”, and “buy” in the content. Create local content: Research shows that 22% of voice searches are for local content. Create local content, such as location pages and blogs, to drive this traffic to your website.

6. Visual Content Continues to Dominate

Content is still king, but in 2020 marketers and businesses need to continue creating content to increase brand awareness, improve SEO, build credibility and convert leads into customers.

Why is Visual Content Important?

A recent study conducted by Cisco predicts that video will account for 82% of overall internet traffic by 2022. Furthermore, 91% of B2B buyers say they prefer interactive and visual content to static content.

Businesses are expected to double-down on video content in 2020, and with the growth of AR (Augmented Reality) and VR (Virtual Reality) means that marketers and businesses alike need to get creative to keep consumers’ attention.

Don’t get left behind; start thinking about how your business can utilize visual content and stay ahead of your competitors.

What Kind of Visual Content Can You Create?

Live streaming: events, conferences, webinars, behind-the-scenes, and promotion/competition announcements are a great way to showcase live content and get your audience engaged.

“Snackable” videos: otherwise known as short-form video, for use on social media and websites. This could be anything from a gif to a 15-second video or animation. After all, our attention spans have lessened, so it’s imperative to capture your audience’s attention in the first couple of seconds. Interactive content: infographics, quizzes, polls and online assessments that can enhance engagement and lead generation. Immersive brand experiences: albeit more challenging to create, an immersive brand video, experienced with a VR headset or created as a 360-degree video, can be a unique way to tell a story to your customers.

#yyc #digitalmarketing #strategy #marketing #socialmedia #yycbusiness #blinkdigitalconsulting #calgary

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